The Art of Embodying
Penelope’s work is deep, soulful, and rooted in transformation, plus she’s incredibly cool with a strong sense of her own style and identity, so our work together has been all about capturing that essence, honing it and making it magnetic through her socials.
Together we’ve overhauled her social media presence with a subtle yet strong new look, and expanded out to Pinterest and TikTok, where her content is connecting with thousands of new potential clients.
The emphasis is on creating reel formats that are powerful, stop the scroll and speak directly to her dream client - in a way that’s manageable, personal and allows her to get on with the important parts of business, while her socials grow alongside her.
I support Penelope with business and marketing strategy, scripting reels that pack a punch, and creating a clear, consistent aesthetic that honours her personal brand.
We’ve developed a lead magnet that’s aligned with her values and refined her content to tell a cohesive, compelling story.
This isn’t about growth and virality. This is about connecting with her tribe and community - the people who need to hear her message, and bringing them into her world for life.
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Reels
“When I found Emily I was looking for a Social media and Marketing coordinator and she impressed me from the start. Her application email stood out with the amount of experience she has as well as the care and kindness it was curated with. I have been working with her ever since and what I love most is that it does not feel like I need to lead on everything but both of us are pulling equally of projects.
Emily contributes with ideas, thoughts and creativity and is very professional and on time with any task that need to be managed. I hope to continue to work with her as she has become an irreplaceable part to my business and I would recommend her highly.”
Penelope Klamert, Founder: Then Art of Embodying